This brief is a personal creative exploration which dives deep into the vibrant world of Sunnies Face, a Filipino-born beauty that brings playful vibes, high-quality makeup, and fun to the global stage, making everyone feel effortlessly beautiful.
The project below showcases the marketing collaterals from the 6 challenges on the creative journey I embarked in which outputs are mainly comprised into 2 categories: Design & Copywriting.
Revamped Caption Explanation: Sunnies' content idea above exhibits a great opportunity to create more engagement among the audience. I believe the well-crafted visuals suggest and is better accompanied by a more interesting prompt for the audience to get intrigued and motivated in leaving a comment or sharing the post.
Revamped Caption Explanation: It is another great content idea to promote audience engagement. I believe that it has a dual-purpose: To showcase how gorgeous Lip Treat shades are when actually applied on lips and to showcase the array of shade options to choose from + the release of a new shade. However, the copy needs to emphasize the content’s aim to help evoke excitement and pique interest.
Revamped Caption Explanation: Promoting the brand’s existing collection is an attractive content for its consumers. In this case, the brand aims to promote the “Cream Family” and although the products are individually attractive, introducing it as a collection may allude to a rave of sales. However, the existing copy may be lacking in the area of evoking the excitement that it needs from the audience along with how desirable the collection is. Therefore, alluding to FOMO and providing more information can be one of the key solutions to make the copy better.
Disclaimer:
This project is a personal creative endeavor and is not officially affiliated with, sponsored by, or produced by Sunnies Face. The creator claims no ownership over the
used visual assets.
